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  • June Griffith

KEYS TO CREATING A SUCCESSFUL TELEMARKETING CAMPAIGN

Updated: May 1


TeleContact Resource Services Celebrates 30 Years In Business


1. DEFINE YOUR TARGET MARKET


Perhaps the most important step to setting up any successful telemarketing campaign! Having a well-defined, targeted list is truly crucial. Choose a marketing partner that will work with you and educate you on the best way to accomplish this. For example, think of your current client base. What are some of things that your current clients have in common? Size? Type of Industry? Geographic location? We’re here to guide you through this process from start to finish!


2. CREATE A SCRIPT


Our company has created thousands of scripts, for hundreds of different industries. It takes true expertise to create a message that is both engaging and informative. The only thing your prospective customer truly wants to know is, “what’s in it for me?” You must include how your services can solve a particular problem, or “pain point” for the customer. We find this out by asking open ended questions that get the prospect involved in the conversation. Writing a successful script is not an easy task, so leave it to the experts! US!


3. USE COMPELLING MESSAGES AND CREATE A SENSE OF URGENCY


You must create a message that stands out. One that is perhaps scarce, or exclusive to your company. Something that sets you apart from the rest of your competition. Our company has a proven track record of setting high quality telemarketing appointments for your sales people, but we’re only as good as the message we deliver! We need to deliver a compelling message and offer a strong reason as to why they should pick YOU. We can help you come up with a strong call to action that is specific, urgent, and enticing! Our Account Managers take a very consultative approach when working with you to set up a successful campaign.


4. DO NOT ATTEMPT THIS YOURSELF, LEAVE IT TO THE TELEMARKETING PROFESSIONALS


Everyone wants to enhance their sales strategy with B2B telemarketing leads, but who has the time, resources, or expertise to do all of that? WE DO! We are experts at lead generation, appointment setting, info gathering, survey conducting, and MUCH MORE. We are an industry leader, with an A+ rating from the Better Business Bureau, and this year marks our company’s 30th anniversary, which is truly unprecedented in the telemarketing industry. We’re obviously doing something right!


If you want to grow your business with high quality B2B sales leads, call us today at 800-551-0567, and ask about our 30th Anniversary promotion!



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