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  • Angelica Gutierrez

Why Cold Calling Still Holds the Gold Standard

Imagine this: you're sifting through a mountain of emails and texts, each vying for your attention, but only a few manage to catch your eye. Now, picture your phone ringing and a friendly voice is cold calling you on the other end engaging you directly. Which scenario do you think is more compelling?

This is why cold calling holds a gold standard!!

Every day, I hear people dismiss telemarketing as outdated, claiming that "phone calls are dead" and that cold calling has no place in today’s digital age. But let me tell you, this couldn't be further from the truth, cold calling is still the gold standard. While emails and texts can be easily ignored or deleted, a live conversation with someone on the other end of the line is invaluable.

Cold calling remains the most direct and effective way to get someone’s attention. It's immediate, personal, and, most importantly, it works. An email might sit unopened in an inbox, and a text message might get lost in the shuffle, but a phone call demands attention and fosters real-time interaction. Think about it—an ear that is listening is worth its weight in gold.

Group of women with hands in the air
Hands Together

So next time you hear someone say that telemarketing is a relic of the past, remember the unique power of a phone call. It's a tool that cuts through the noise and establishes a direct connection, something that no email or text can truly replicate.

Thank you for taking the time to read this. I look forward to discussing how we can leverage the power of cold calling together.

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